Kiteboarding Gear Profiled By Lazy Dog
By Cathi Long

American Kite Association (AKSA) is the leading organization for kite surfers in North America. Founded in 2006 by two extreme sport enthusiasts, membership is anticipated to exceed 30,000 before the end of the year. The purpose of the enterprise is to bring heightened awareness to this fast-growing, dynamic, and fun sport. A vast array of information, products, and techniques are available to the visitors of the AKSA website, www.kite-surfingusa.com. One of the newest additions to the product page of AKSA is a company out of Key West that provides a line of clothing just for kiteboarders.

Lazy Dog Island Outfitters & Outdoor Adventure Company is run by a group of young entrepreneurs who met years ago and share a love of dogs. The business offers everything from kayak and boating trips to a creative and popular clothing line featuring their canine friends. Spearheaded by both Sue Cooper and David Richard, the clothing line has sky rocketed in the past year, growing by 200% and expanding rapidly throughout the United States. The Lazy Dog team has many crazy adventure credits

to its name, including the Fantasy Fest Float Winner of 2005, Paddle Around Key West Race, hiking the entire Appalachian Trail, sailing 16 ft Hobie Cats from Key West to Cuba, paddling kayaks in 70 miles of open water from Key West to the Dry Tortugas, and dozens of road races, marathons and triathlons. Their lives are true to their business name – “adventure.”

Lazy Dog will be expanding their kite line for fall. The release date will be September 15ht at the surf show in Orlando, FL. Lazy Dog’s clothing line can be viewed and purchased at http://www.lazydogadventure.com/cgi-bin/store/agora.cgi.

This dramatic interest in the athletically demanding sport has given AKSA founders encouragement about the value of their newly founded organization. AKSA will select 50 leading industry product manufacturers to highlight and profile throughout an extensive national media outreach campaign.

Cathi LongExecutive VPAmerican Kite AssociationInfo@kite-surfingusa.com727-772-1202